Zotero Report
Item Type
Attachment
Date Added
2026-04-12, 2:47:58 p.m.
Modified
2026-04-12, 2:47:58 p.m.
Coping With Athlete Endorsers’ Immoral Behavior: Roles of Athlete Identification and Moral Emotions on Moral Reasoning Strategies
Item Type
Journal Article
Author
Joon Sung Lee
Author
Dae Hee Kwak
Author
Jessica R. Braunstein-Minkove
Abstract
Athlete endorsers’ transgressions pose a dilemma for loyal fans who have established emotional attachments toward the individual. However, little is known regarding how fans maintain their support for the wrongdoer. Drawing on moral psychology and social identity theory, the current study proposes and examines a conceptual model incorporating athlete identification, moral emotions, moral reasoning strategies, and consumer evaluations. By using an actual scandal involving an NFL player (i.e., Ray Rice), the results show that fan identification suppresses the experience of negative moral emotions but facilitates fans’ moral disengagement processes, which enables fans to support the wrongdoer. Moreover, negative moral emotions motivate the moral coupling process. Findings contribute to the sport consumer behavior literature that highly identified fans seem to regulate negative emotions but deliberately select moral disengagement reasoning strategies to maintain their positive stance toward the wrongdoer and associated brands.
Date
03/2016
DOI
URL
https://journals.humankinetics.com/view/journals/jsm/30/2/article-p176.xml
Accessed
2026-04-12, 11:21:59 p.m.
Short Title
Coping With Athlete Endorsers’ Immoral Behavior
Language
en
Library Catalog
DOI.org (Crossref)
Volume
30
Pages
176-191
Publication
Journal of Sport Management
ISSN
0888-4773, 1543-270X
Issue
2
Date Added
2026-04-12, 11:21:59 p.m.
Modified
2026-04-12, 11:21:59 p.m.
Attachments
Human Brands in Sport: Athlete Brand Personality and Identification
Item Type
Journal Article
Author
Brad D. Carlson
Author
D. Todd Donavan
Abstract
By integrating social identity theory with brand personality, the authors test a model of how perceptions of human brands affect consumer’s level of cognitive identification. The findings suggest that consumers view athletes as human brands with unique personalities. Additional findings demonstrate that athlete prestige and distinctiveness leads to the evaluation of athlete identification. Once consumers identified with the athlete, they were more likely to feel an emotional attachment to the athlete, identify with the athlete’s team, purchase team-related paraphernalia and increase their team-related viewership habits. The findings extend previous research on human brands and brand personalities in sports. Marketers can use the information gleaned from this study to better promote products that are closely associated with well-recognized and attractive athletes, thereby increasing consumer retail spending. In addition, the findings offer new insights to sports marketers seeking to increase team-related spectatorship by promoting the image of easily recognizable athletes.
Date
05/2013
DOI
URL
https://journals.humankinetics.com/view/journals/jsm/27/3/article-p193.xml
Accessed
2026-04-12, 11:22:05 p.m.
Short Title
Human Brands in Sport
Language
en
Library Catalog
DOI.org (Crossref)
Volume
27
Pages
193-206
Publication
Journal of Sport Management
ISSN
0888-4773, 1543-270X
Issue
3
Date Added
2026-04-12, 11:22:05 p.m.
Modified
2026-04-12, 11:22:05 p.m.
Attachments
Like, Comment, and Share on TikTok: Exploring the Effect of Sentiment and Second-Person View on the User Engagement with TikTok News Videos
Item Type
Journal Article
Author
Zicheng Cheng
Author
Yanlin Li
Abstract
TikTok—the world’s most downloaded app since 2020, has become a place for more than silly dancing and lip-syncing. TikTok users are increasingly turning to TikTok for news content. Meanwhile, news publishers are embracing TikTok to reach a younger audience. We aim to examine the content strategy adopted by the most-followed news publishers on TikTok and how effective their TikTok strategy is in spurring audience engagement in terms of liking, commenting, and sharing. This study retrieved 101,292 TikTok news videos as of November 22, 2022. With the help of computer vision, natural language processing, and sentiment analysis, we found that TikTok news videos containing negative sentiment and more second-person view shots are associated with significantly higher audience engagement. In addition, this study demonstrated that the TikTok video features and engagement levels differ between the news publishers and other TikTok creators. Moderator analysis shows that both the effect of negative sentiment on engagement and the effect of the second-person view on engagement are moderated by the TikTok account type. The impact of negative sentiment and second-person view on engagement behaviors becomes smaller or even insignificant for news publisher TikTok videos. Theoretical and practical implications are discussed in this study.
Date
02/2024
DOI
URL
Accessed
2026-03-08, 8:18:15 p.m.
Short Title
Like, Comment, and Share on TikTok
Language
en
Library Catalog
DOI.org (Crossref)
Volume
42
Pages
201-223
Publication
Social Science Computer Review
ISSN
0894-4393, 1552-8286
Issue
1
Journal Abbr
Social Science Computer Review
Date Added
2026-03-08, 8:18:15 p.m.
Modified
2026-03-08, 8:18:15 p.m.
Notes:
Attachments
On Female Body Experience: “Throwing Like a Girl” and Other Essays
Item Type
Book
Author
Iris Marion Young
Abstract
Abstract These essays describe diverse aspects of women’s lived body experience in modern Western societies. They combine theoretical description of experience with normative evaluation of the unjust constraints on freedom and opportunity that continue to burden many women. The lead essay rethinks the purpose of the category of “gender” for feminist theory, after important debates have questioned its usefulness. Other essays include reflection on the meaning of being at home and the need for privacy in old age residencies. Aspects of the experience of women and girls that have received little attention even in feminist theory are analyzed, such as the sexuality of breasts, or menstruation as punctuation in a woman’s life story. The phenomenology of moving in a pregnant body and the tactile pleasures of clothing are also considered.
Date
2005-01-13
DOI
URL
Accessed
2026-04-11, 3:25:47 p.m.
Short Title
On Female Body Experience
Language
en
Library Catalog
DOI.org (Crossref)
Publisher
Oxford University PressNew York
ISBN
978-0-19-516192-2 978-0-19-978666-4
Edition
1
Date Added
2026-04-11, 3:25:47 p.m.
Modified
2026-04-11, 3:25:48 p.m.
Attachments
Simone-de-Beauvoir-The-Second-Sex-Jonathan-Cape-1956
Thirst Traps and Quick Cuts: The Effects of TikTok “Edits” on Evaluations of Politicians
Item Type
Journal Article
Author
Kevin Munger
Author
Valerie Li
Abstract
TikTok and the associated technologies for recording and editing short-form video constitute a large and growing portion of online communication. Previous modalities of social media, including static images and especially text, engendered significant attention to the facticity of the communication: was a statement true or false? Did an event actually take place? For a certain genre of stylized, highly edited short-form video, this is beside the point—which is to produce a compelling video that portrays a prominent figure in a particular light. We conduct an experiment to evaluate whether “edits” of prominent politicians can change voter perceptions. We find that “thirst trap” edits cause an increase in perceptions of politician attractiveness and that “badass” edits improve overall evaluations of Donald Trump (but not Joe Biden). Descriptively, we present a distribution of the evaluations of the attractiveness of Trump, Biden, Bernie Sanders, and Robert F. Kennedy Jr (“RFK”), demonstrating significant variation.
Language
en
Library Catalog
Zotero
Date Added
2026-03-08, 8:18:32 p.m.
Modified
2026-03-08, 8:18:32 p.m.
Attachments