A picture is said to be worth a thousand words, but the words spoken by sexualized images of women depict a larger narrative. Among the industry of fashion marketing women have upheld an oversexualized representation, contrasting with the representation of men. The message has always been clear in establishing that men should exhibit power, while women should exhibit submission. Originally communicated through mannequin displays, digital advertisements now convey these non-verbal messages teaching society to maintain patriarchal values, and reinforce gender imbalances. However, was this sexual representation of women truly generated from the fashion industry, or was it simply the compliance of this industry that contributed to the growth of this representation? By examining the historical roots of women's sexualization, and the moment this tool of power was appropriated, this phenomenon will be traced from its origins to present-day consequences. Digital advertisements from brands such as Polo Ralph Lauren, Calvin Klein, and American Eagle will be used to trace how the object of a submissive woman has prioritized male power and pleasure.